Privacy Notice
Last Updated: January 2026
WordForWord Arts CIC ("we", "us", or "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website, book tickets, or participate in our research.
1. Information We Collect
We collect data to facilitate events, conduct research, and improve our services. This includes:
- Personal Identification: Name, email address, and phone number (collected when you book tickets or contact us).
- Booking Data: Transaction history, event attendance, and ticket status. Note: We do not store credit card details on our servers.
- Research Data: Survey responses (e.g., postcode, demographics, opinions on arts access). This data is often anonymized for reporting.
- Technical Data: IP address, browser type, and device information collected via analytics tools.
2. How We Use Your Information
We use your data for the following specific purposes:
- Box Office: To process ticket reservations, send confirmation emails (including QR codes), and manage entry at events.
- Research & Advocacy: To analyze barriers to arts access. Aggregated data (e.g., "60% of respondents in Cumbria...") is used in funding reports to advocate for better local services.
- Communication: To respond to enquiries and send important event updates (e.g., cancellations or venue changes).
- Website Improvement: To monitor website traffic and usage patterns using analytics, helping us ensure the site works well for all users.
3. Third-Party Services
We may share strictly necessary data with trusted service providers to run our operations:
- DreamHost: Our web hosting and email provider.
- QRServer / Chart APIs: Used solely to generate the visual QR codes for your tickets.
- Google Analytics: We use cookies to collect anonymous usage data to understand visitor behavior.
We will never sell your personal data to third parties.
4. Ticket Scanning & Security
When you book a ticket, we generate a unique secure code. This code is scanned at the venue by authorized staff using our internal system to validate entry and prevent fraud. This check-in status is stored in our database.
5. Cookies
Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience (e.g., keeping you logged in) and allows us to improve our site. You can adjust your browser settings to refuse cookies, though some site features may not function properly.
6. Your Rights (GDPR)
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data ("Right to be Forgotten"), provided we do not need it for legal or accounting records.
- Withdraw consent for marketing or research participation at any time.
7. Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact us at:
Email: info@w4wa.co.uk
Registered Office: WordForWord Arts CIC, Cumbria, UK.
